Written by Tynan Szvetecz
A well-known name, Tempur-pedic, has spent a considerable amount on advertising their Visco elastic memory foam mattresses, fueling interest in spring-free mattresses. Mattress buyers, allured by the intrigue of the “space foam” and the use of Tempur-pedic on the space shuttle, often find themselves unfulfilled by the lifeless feel of the memory foam mattress. Still in need of a comfortable, affordable mattress, consumers have begun searching in a new direction.
That new direction is latex. Latex mattresses offer unparalleled comfort, allergy resistance and amazing longevity, lasting up to 20 years. Latex provides a sleeping surface that relieves pressure points better than memory foam. Latex is also naturally dust mite resistant and anti-microbial, which makes an incredible difference to people who suffer from allergies and asthma.
Beyond the improved sleep and health benefits, latex is good for the environment. Unlike other mattresses on the market today latex mattresses are biodegradable and are made from natural, sustainable resources. Because latex is a natural renewable compound, it enjoys environmental and global trade-friendly status in the manufacture of mattresses, toppers and pillows.
Add up all the benefits, and it’s easy to see why latex mattress makers have experienced a substantial boom in sales. Latex International, the top US manufacturer of latex mattress components and latex pillows, is currently generating sales around $80 million a year showing an average increase of approximately 30 percent a year since 2001, with high-end mattresses showing an industry average increase of roughly 20 percent, according to research by Latex International. Industry analysts do not see the growth slowing down as more consumers become educated on the many advantages of latex mattresses.
This astounding and steady increase in latex mattress sales is not because of some ingenious new marketing scheme, it simply reflects the consumer response to a quality product that delivers on its promise to give a more comfortable night’s sleep. Looking to the future this trend has no end in sight. With the price of polyurethane foam recently jumping a whopping 55% due to factory closures, the margin between premium latex mattresses and other mattresses narrows giving latex the clear advantage.
Take the first step today and see for yourself the many benefits of latex. Latex mattresses provide a healthier sleeping environment and a better nights sleep. Don’t put it off another night.
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